Project Description
The undGretel project focused on enhancing and managing the online shopping experience for a Berlin-based organic cosmetics brand. As the Web Developer and Online Shop Manager, my role involved further development of the initial e-commerce platform and managing the successful launch of new products. Utilizing Shopify, I ensured the seamless integration of new features and products while enhancing the overall user experience.
Problem solved:
The main challenge was to streamline the e-commerce platform, making it more user-friendly, while also optimizing it for product launches. I worked on improving the functionality of the web shop to handle an expanding product line and introduced optimizations to increase engagement and conversion rates. Additionally, I incorporated Google Optimize and Google Analytics to monitor user behaviour and continuously improve the shopping experience based on data-driven insights.
Technologies used:
- Shopify for e-commerce management and web development
- Google Optimize for A/B testing and optimizing user experience
- Google Analytics for tracking user behavior and site performance
- Sketch for UX/UI design enhancements
- Responsive Web Development
Outcome:
My work on the undGretel online shop led to significant improvements in both user engagement and sales performance. The optimized website structure and A/B testing resulted in higher conversion rates, while the streamlined product launch process ensured that new products were introduced smoothly, increasing customer satisfaction. These enhancements helped boost overall traffic, improved the shopping experience, and positioned undGretel as a leading brand in the organic cosmetics German market.
